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US Market Intelligence - Strategic Transformation Crisis

Your Board Wants Growth
But Your GTM System
Is Burning Cash
At 2x Rate

US market research reveals that while high growth still commands 13-14x valuations, most companies are trapped in a systematic efficiency collapse that's destroying shareholder value.

The Board Room Reality

3x
Valuation Multiple
For <10% Growth Companies
80%
GTM Efficiency Decline
Hidden Behind Margin Gains
13-14x
Premium Multiples
Still Available for 25-40% Growth
Strategic Reality: "Growth is still just as important—and valued the same—today as it was then, but there's a MUCH STEEPER valuation curve" - David Spitz, Meritech
The Revenue Engine Reality

Expansion Revenue is
Your Growth Engine

While most companies focus on new customer acquisition, expansion revenue delivers 2x efficiency and drives sustainable growth at scale.

Expansion Revenue Strategic Advantage

$1.00
Expansion CAC
vs $2.00 New Customer
40%
Total Revenue Share
From Existing Customers
36%
Higher Retention
Integrated Systems
2x
Capital Efficiency
Expansion vs New
Source: Deepstar Strategic GTM Efficiency Survey, August 2024; BCG RevOps Research; ICONIQ GTM Survey

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